Through keyword optimization, the keyword coverage of the APP has increased by 10 times. At the same time, with the help of ASO optimization, the monthly coverage of the top 3 effective keywords has increased by 100+, and the ranking of high-quality words with good installation conversion: "character ai", "poly ai", "chat", "ai", "sexy" and other words has been increased to TOP1~3.
To maintain its competitiveness in the industry, Tiger Brokers used ASO keyword optimization to improve the ranking of high-hot search terms such as industry terms "stocks" and "trading" and competitive terms "moomoo" and "webull" to TOP1~3, reaching potential users extensively and further improving brand influence and customer acquisition efficiency, reducing the cost of new customers by 142% compared to ASA advertising.
ASO helped Taobao rank top 1~3 in the iOS shopping list in the United States, Canada, Singapore and other countries. The ranking of keywords such as "shopping" and "dhgate" was optimized at the same time to achieve a simultaneous improvement in the keywords and the list; according to statistics, the number of impressions increased by 5 times, and the number of downloads increased by 45% during the event.
GP/IOS dual-end ASO helps bitget achieve excellent results. The number of countries invested in has reached 50+, and the number of optimized keywords in each country in the same period has reached 100+. The monthly TOP3 effective keywords have a ranking rate of 85%+. According to the effect calculation of the same period, the return on investment through ASO is 30% higher than that of other advertisements.
More than 100 Mexican cash loan apps were launched with ASO keyword ranking optimization, with an average of at least 10 apps optimized every week. By optimizing the core words "Prestamos de dinero" and "Prestamos" to occupy the TOP1-5 positions in multiple apps, more than 75% of users in the Mexican Apple Store cash loan category were achieved in a short period of time.
Optimizing the IOS rankings, the TOP1 position on the game list can help improve the visibility of the App to local users on weekends and holidays; focusing on rushing to the top of the list during the peak user activity period from Friday to Sunday, making full use of the list traffic entrance, and increasing its exposure and return on investment by 15% and 62% respectively.
ASO helped the App to accurately obtain traffic from the competitor "HungryPanda", optimized the original or transformed brand keywords of the competitor to the TOP2~3, further attracted users of the competitor, and helped ASA improve the bidding advantage of "HungryPanda". The user retention performance was excellent, and the installation volume increased by 50% within a quarter.